McDonald’s AI Drive-Thrus May Be Too Smart For Their Own Good

  • “One of the chain’s more intriguing new experiments with the use of cutting edge tech involves applying artificial intelligence (AI) to the drive-thru experience.
  • McDonald’s has been testing a solution that recognizes the license plate of a customer in the drive-thru and uses that information to provide AI-based recommendations of menu items
  • ‘There is a fine line between personalization and creepy and only consumers can define for themselves where that line exists,'”

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