- “When the chain paid $300 million for Dynamic Yield two years ago, it was central to the company’s digital strategy and one of its largest acquisitions in decades.
- The company works with other clients besides McDonald’s, and that business has grown since the acquisition and now works with 300 other brands globally.
- It facedpressure from franchisees and Wall Street to show better results after from its technology investments — part of a push by former Chief Executive Officer Steve Easterbrook, who was ousted in 2019.”
https://www.chicagobusiness.com/restaurants/why-mcdonalds-might-sell-part-ai-startup