“When the chain paid $300 million for Dynamic Yield two years ago, it was central to the company’s digital strategy and one of its largest acquisitions in decades. The company works with other clients besides McDonald’s, and that business has grown since the acquisition and now works with 300 other brands globally. It facedpressure from…
Tag: Dynamic Yield
McDonald’s Is Becoming a Tech Company With Its Latest Purchase
“With McDonald’s (NYSE:MCD) acquisition of early-stage artificial intelligence specialist Apprente, the fast-food leader is quickly transforming itself into a technology leader. The purchase marks the burger joint’s third investment in a tech company this year following its acquisition of another artificial intelligence (AI) outfit, Dynamic Yield, and its 10% stake in mobile app developer Plexure.”…
ai eCommerce News Sept 4th
Image credit: eweek.com — Alexa-Cortana Deal to Boost AI and Voice-Enabled Commerce Markets “The Aug. 30 announcement by Microsoft and Amazon that they will enable their respective virtual assistant technologies, Cortana and Alexa, to talk to one another, is being regarded by industry experts as the first crack in the wall that separates today’s leading virtual…