ai eCommerce News Sept 4th

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Alexa-Cortana Deal to Boost AI and Voice-Enabled Commerce Markets

“The Aug. 30 announcement by Microsoft and Amazon that they will enable their respective virtual assistant technologies, Cortana and Alexa, to talk to one another, is being regarded by industry experts as the first crack in the wall that separates today’s leading virtual assistant technologies.” 

“‘Alexa enables a set of defined skills for specific use cases and Cortana is designed to be a voice interaction interface’ for finding and retrieving information. Together, Cortana and Alexa will push the boundaries of what voice-enabled AI can do beyond what each platform can do alone.”

“Russian retailer Lamoda’s use of Dynamic Yield resulted in a $15 million uplift in gross profit, a staggering 35-times return on their investment in the platform. The company built over 160 unique audience segments, and delivered unique experiences to each in the form of segment-specific coupons and personalized category pages.”

“Perhaps not surprisingly, Rajan believes deep learning still has much more to offer the ad industry. For example, it could figure out long-term cause and effect relationships between what you see or do online today and what you click on or buy next week. ‘Being able to model the timeline of user interest is something that the deep models are able to do a lot better,’ she says.”

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