- “To enable personalization and customer satisfaction—and acquire customers—more marketing dollars are being apportioned to investments in artificial intelligence and customer data platforms.
- For the 2019 holiday season, brands are boosting their technology spend and investing in artificial intelligence (AI) to enable personalization, according to the report.
- DTC brands plan to increase marketing spending for AI by 56%, compared with 41% of incumbent brands.”
How Leading Retailers and Direct-to-Consumer Brands Are Investing in Digital
