What TikTok’s big deal means for cloud, e-commerce: TikTok Global created with Oracle, Walmart owning 20%

– “Along with the 7.5% stake in TikTok Global, Walmart will provide “ecommerce, fulfillment, payments and other omnichannel services to TikTok Global.”

– Walmart CEO Doug McMillon will be one of the five board members of the newly created company.

– The plan is to bring TikTok public in the US “within the next year.”

– The move to make TikTok’s US operations independent will create 25,000 jobs.
TikTok Global will pay more than $5 billion in taxes to the US Treasury.”


Today’s Retail Marketing Budget Is Different Than You Think

  • “To enable personalization and customer satisfaction—and acquire customers—more marketing dollars are being apportioned to investments in artificial intelligence and customer data platforms.
  • For the 2019 holiday season, brands are boosting their technology spend and investing in artificial intelligence (AI) to enable personalization, according to the report.
  • DTC brands plan to increase marketing spending for AI by 56%, compared with 41% of incumbent brands.”


How Leading Retailers and Direct-to-Consumer Brands Are Investing in Digital

  • Visit Oracle Report
  • Doubling down on AI…

    “All that sets up Tuesday’s principal announcements, with which Oracle doubled down on its commitment to put AI at the center of its self-driving solution strategy. The focus of these latest announcements was on self-driving in a user-centric sense: using AI to tune the data-driven recommendations through which digital assistants — a.k.a. “chatbots” — help people make the right decisions under changing circumstances.

    Specifically, the company today announced the general availability of Oracle Digital Assistant, a capability that it had demonstrated publicly this past February. Within its cloud application portfolio, the newly available Oracle Digital Assistant enables companies to build personalized chatbots that help employees work smarter and more productively.”