– “Along with the 7.5% stake in TikTok Global, Walmart will provide “ecommerce, fulfillment, payments and other omnichannel services to TikTok Global.” – Walmart CEO Doug McMillon will be one of the five board members of the newly created company. – The plan is to bring TikTok public in the US “within the next year.”…
Tag: Oracle
Today’s Retail Marketing Budget Is Different Than You Think
“To enable personalization and customer satisfaction—and acquire customers—more marketing dollars are being apportioned to investments in artificial intelligence and customer data platforms. For the 2019 holiday season, brands are boosting their technology spend and investing in artificial intelligence (AI) to enable personalization, according to the report. DTC brands plan to increase marketing spending for AI…
Doubling down on AI…
“All that sets up Tuesday’s principal announcements, with which Oracle doubled down on its commitment to put AI at the center of its self-driving solution strategy. The focus of these latest announcements was on self-driving in a user-centric sense: using AI to tune the data-driven recommendations through which digital assistants — a.k.a. “chatbots” — help…