“Retailers expect an average revenue increase of 28.7% over the same period in 2018 In addition, companies expect a 22% hike year-over-year on Cyber Monday, and 29% for the season as a whole. All that said, brands are bedeviled by many challenges. Here are the main ones: • Delivery logistics — 27.8% • Discounting eating…
Tag: 2019 Holiday
Today’s Retail Marketing Budget Is Different Than You Think
“To enable personalization and customer satisfaction—and acquire customers—more marketing dollars are being apportioned to investments in artificial intelligence and customer data platforms. For the 2019 holiday season, brands are boosting their technology spend and investing in artificial intelligence (AI) to enable personalization, according to the report. DTC brands plan to increase marketing spending for AI…