Black Ink On Black Friday: Retailers Expect Sales Boosts

“Retailers expect an average revenue increase of 28.7% over the same period in 2018

In addition, companies expect a 22% hike year-over-year on Cyber Monday, and 29% for the season as a whole. 

All that said, brands are bedeviled by many challenges. Here are the main ones: 

• Delivery logistics — 27.8% 

• Discounting eating into margin — 22.9% 

• How to retain customers after Black Friday — 24.8% 

• Optimizing my website — 24.8%”

Today’s Retail Marketing Budget Is Different Than You Think

  • “To enable personalization and customer satisfaction—and acquire customers—more marketing dollars are being apportioned to investments in artificial intelligence and customer data platforms.
  • For the 2019 holiday season, brands are boosting their technology spend and investing in artificial intelligence (AI) to enable personalization, according to the report.
  • DTC brands plan to increase marketing spending for AI by 56%, compared with 41% of incumbent brands.”

How Leading Retailers and Direct-to-Consumer Brands Are Investing in Digital

  • Visit Oracle Report