“Retailers expect an average revenue increase of 28.7% over the same period in 2018
In addition, companies expect a 22% hike year-over-year on Cyber Monday, and 29% for the season as a whole.
All that said, brands are bedeviled by many challenges. Here are the main ones:
• Delivery logistics — 27.8%
• Discounting eating into margin — 22.9%
• How to retain customers after Black Friday — 24.8%
• Optimizing my website — 24.8%”