Black Ink On Black Friday: Retailers Expect Sales Boosts

“Retailers expect an average revenue increase of 28.7% over the same period in 2018

In addition, companies expect a 22% hike year-over-year on Cyber Monday, and 29% for the season as a whole. 

All that said, brands are bedeviled by many challenges. Here are the main ones: 

• Delivery logistics — 27.8% 

• Discounting eating into margin — 22.9% 

• How to retain customers after Black Friday — 24.8% 

• Optimizing my website — 24.8%”

https://www.mediapost.com/publications/article/339243/black-ink-on-black-friday-retailers-expect-sales.html

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