“In Accenture’s report, “The Age of AI: Banking’s New Reality,” 32 banking functions are identified as having potentially high impact from generative artificial intelligence, and aspects of marketing account for only three — lead origination, new offer management and digital content creation and management. Also on the 32-item list: business banking relationship management, wealth management advisory services, branch advice, client onboarding, document and knowledge management, anti-fraud management, legal services and risk management.”