“Bank customers’ behavior is shifting from just searching the internet for financial information to asking gen AI for more definitive information about what to do with their money.2 Banks should consider building on classic SEO by developing robust generative engine optimization (GEO) capabilities. Unlike SEO—which focuses on driving traffic—GEO is designed to ensure inclusion and correct…
Tag: AI customer service
Navigating the rise of agentic AI in 2026
“While these innovations are broad, the most profound structural changes are currently being felt across the software, banking and financial services, healthcare, and automotive sectors, all of which are undergoing radical AI-driven transformations that prioritize operational efficiency and innovation. In three to five years, agents will negotiate directly with banks, retailers, insurers, and healthcare platforms on…
Garanti BBVA’s smart assistant Ugi turns 10: AI transforming banking
“Garanti BBVA’s AI journey, launched in 2016, has evolved into Ugi, which today handles more than 6.4 million monthly interactions on average, has 1.6 million active users, and supports more than 300 end-to-end banking transactions. With the integration of generative AI, Ugi can now understand 90% of user requests. Over the past year, nearly 50%…
Customers Hate Your AI Chatbot. Small Businesses Should Listen
“AI chatbots have become a current concern for backlash on how customers evaluate businesses currently. According to a survey conducted by SurveyMonkey, 79% of customers stated they would prefer interacting with a human versus a chatbot. The fact that 79% of customers stated they would prefer a human indicates that this trend raises questions about how…
BBVA and OpenAI Seal a Strategic Alliance to Redefine Banking with Artificial Intelligence
“‘We were pioneers in the digital and mobile transformation, and we are now entering the AI era with even greater ambition. Our alliance with OpenAI accelerates the native integration of artificial intelligence across the bank to create a smarter, more proactive, and completely personalized banking experience, anticipating the needs of every client,’ remarked Carlos Torres Vila,…