Digital Banking…Chatbots

Brandon McGee

3 years ago

“According to a recent study from Cornerstone Advisors, 40% of consumers between the ages of 21 and 55 who contacted a human when opening a checking account said they tried to get the information they needed online but couldn’t find it, and 28% said the bank’s website or mobile app didn’t support what they needed to do.
According to Cornerstone Advisors’ 2022 What’s Going On in Banking study, just one in five banks and credit unions currently have a chatbot deployed—and just handful of those institutions are truly offering an intelligent digital assistant.
But the underlying technology—conversational AI—is already having an impact on consumers’ mobile banking experience. Consumers’ rating of their banks’ mobile banking experience is higher for institutions deploying conversational AI than for those that don’t deploy the technology.”