“Looking into the future, the most viable and valuable use cases are believed to be chatbots, product descriptions, personalized product recommendations, content creation, automatic translation, data analysis, and product development. However, the not-so-promising use cases for generative AI in retail are in customer service and enhanced search.”
https://www.businessinsider.com/chatgpt-and-retail-hype-whats-next-and-how-to-prepare-2023-may?amp