H&M Tops Ranking Of Most-Visited eCommerce Fashion Sites

  • “SEMrush found that H&M was the most frequented site around the globe.
  • Direct traffic accounts for almost half – or 44.86 percent – of search traffic around the world, followed by search (33.83 percent), referral (approximately 15.03 percent), paid (4.28 percent) and social (2.01 percent.)
  • Using visual search, customers can upload a photo and the platform then uses the image to find relevant items.”


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