2020 trends: Advances in marketing, content, and AI transform ecommerce

“If 2019 was a scramble to compete on customer experience, I foresee businesses applying a lot more operational rigor in pursuit of connected customer experiences in 2020, playing out across five main trends.

#1. Marketing and ecommerce focus on the same outcomes

#2. Ecommerce managers learn to manage their machine learning and AI applications

#3. Ecommerce teams feed their data-hungry AI tools

#4. Renewed Investment on sales enablement, specifically enabling humans

#5. Content remains king, but marketers apply more rigor in what they create”


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