“If 2019 was a scramble to compete on customer experience, I foresee businesses applying a lot more operational rigor in pursuit of connected customer experiences in 2020, playing out across five main trends.
#1. Marketing and ecommerce focus on the same outcomes
#2. Ecommerce managers learn to manage their machine learning and AI applications
#3. Ecommerce teams feed their data-hungry AI tools
#4. Renewed Investment on sales enablement, specifically enabling humans
#5. Content remains king, but marketers apply more rigor in what they create”