“Product expansion and AI push: Chime will roll out a new premium tier (higher APY, rewards), expand into investments and trust/joint/custodial accounts, and is enhancing its AI co-pilot “Jade” to proactively nudge members toward better financial decisions.
Consumer product expansion: Britt pointed to last year’s launch of Chime Card and said the company plans to launch a new “more premium tier of service” with additional rewards, higher APY, and added services intended to make Chime “the most rewarding place to bank.” He also said Chime plans to move into investment accounts and to support trust accounts, joint accounts, and custodial accounts for kids”