“On 30 January 2019, IT News Africa will host the Digital Retail Forum 2019 at the Hilton Sandton located in Johannesburg, South Africa. This highly anticipated event will cover the theme of “Harnessing Digital Technology for Next-Level Customer Centred Retailing.” To add to list, DRF2019 will also place a major focus on how emerging technologies such as Ai,…
Tag: AI
Forget Go, Google helps AI learn to book flights on the Web
“Researchers at Google’s AI labs created a couple of novel neural networks that can succeed in navigating Web forms, such as an online flight-booking site. Although baby steps at the moment, the program succeeds as well or better than some models trained using human demonstrations of pointing and clicking. “As an example, in the flight-booking…
Case study: Under Armour utilizing Cognitive Scale
Here’s an interesting case study I found from Cognitive Scale a project with Under Armour. Notes: Create a 1×1 personalized experience Leveraging AWS, ML, NLP Results 24% increase in story exposure (spread of impressions) 70% decrease in time needed to publish content Increase in revenue per visit https://info.cognitivescale.com/hyper-personalized-mobile-shopping
Video: Chris McBride (TWEC) on 18% conversion improvement with Sentient Ascend
I discovered this case study and customer testimonial that was developed by Sentient Ascend and wanted to share. Notes: Chris McBride GM eCommerce Trans World Entertainment Online sales of music and videos Company has used Optimizely in the past but was interest in running many tests with a limited staff and tried Ascend Results Test…
AI hits the mainstream
“Artificial Intelligence (AI) applications can now tackle several of marketing’s time-consuming and repetitive tasks, such as market segmentation, content curation and predictive analysis. As AI applications become more sophisticated, they are beginning to take on tasks which require creativity, affording marketers more time to focus on perfecting campaigns and coming up with new ideas. For…