“What we’re finding is that he’s (Albert’s) able to work from the top of the funnel to the bottom and join those dots, which has allowed us to achieve unbelievable ROAS. We don’t know where the ceiling is, and we can’t wait to see how Albert can continue to accelerate and amplify our efforts.”
Naomi Simson | Co-Founder of Big Red Group
Ecommerce, MarTech and AdTech Veteran Joins the Artificial Intelligence Company to Scale Growth; Drive Enterprise and Agency Adoption Albert Technologies (LSE: ALB.L), the world’s first and only fully autonomous AI-as-a-service platform for marketers, today announced Mark Kirschner its new Chief Marketing Officer (CMO). Kirschner joins Albert after serving as CMO of eBay Enterprise and The Trade Desk, and Vice CMO of Global Marketing at Rakuten, an $18 Billion global ecommerce marketplace based in Tokyo. As CMO, Kirschner will focus on building and refining Albert’s global marketing infrastructure, driving adoption across global consumer brands and expanding the company’s growing partnership program.
The company built “Albert” – the first-ever artificial intelligence (AI) marketing platform to serve as a highly intelligent and sophisticated member of a brand’s marketing team. Albert is able to perform many of the manual, time-consuming tasks that exist throughout a marketing campaign – from digital media buying to execution to optimization, and analysis.