“The likelihood of in-car ads converting to purchases of products and services is especially high in automated vehicles, which makes marketplace a scalable model,” said Suhas Gurumurthy,
“Connected car makers will be eager to build strategic partnerships with telecom providers and communication module makers to augment on-road safety and offer in-vehicle, data-rich services,” noted Gurumurthy.
“The AI:ME follows on from the AIcon, Audi’s study for fully automated long-distance travel. The clue, of course, is in the AI of the naming under which Audi says it is “bundling an entire cluster of innovative mobility technologies”. The car marque is using strategies and technologies from the field of artificial intelligence and machine learning so the AI cars combine vehicle intelligence, which makes automated driving possible. Audi says its AI systems are capable of learning and thinking, while also being proactive and personal.”