“The collaboration integrates several of Mastercard’s specialized service pillars directly into the Backbase AI-native Banking Operating System. This integration is designed to help financial institutions move beyond basic digital interfaces toward more connected, intelligent banking experiences. The partnership focuses on four key Mastercard capabilities: Dynamic Yield for personalizing digital banking journeys; Test & Learn for analyzing the commercial impact…
Tag: Backbase
Backbase buys Kasisto to expand agentic AI banking capabilities
“According to Backbase, the transaction is part of its plan to build what it calls the Unified Frontline, ‘one operating model where customers, employees, and AI agents operate as one with shared context, governed authority, and the same source of customer truth.’” Read more >>