According to a 2016 report, the average yearly financial expense attributed to fraud for retailers was 7.6 percent of annual revenue across all channels, including online and offline sales. And that is on a business-as-usual day. On peak-retail days, clients operating on Amazon have reportedly seen an increase of 150 percent in fraud attempts. But…
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Amazon and aieCommerce to impact 7M jobs and 25% of malls (Dr. Tu-Lam Pham)
Overview: How to compete with Amazon Win through direct to consumer model: Casper Mattress, Warby Parker glasses Keys: 1) Good Value 2) Easy Returns 3) Utilize data – “Data is the new oil” 4) Simple Marketing – Mobile First, Social, Content; “Don’t buy media, create media” 5) Adopt New Tech Early – Messaging apps are…
3%-18% conversion rate improvement in Reflektion case studies
This afternoon I was checking out vendors leveraging AdWords to reach eCommerce professionals. I combed through the Reflektion site, and was impressed by their case studies with some well known brands. Conversion Rate Improvement: Toms – 3.3% Marmot – 13% Cafe Britt – 18% Check out the full details: http://reflektion.com/category/case-study/ Also, an interesting visual to…
And they’re off! Black Friday, the Super Bowl of shopping, kicks off holiday season
CSONDY, GETTY IMAGES On Thanksgiving Day, the traffic flowing through mobile devices represented 68 percent of all online traffic, according to Salesforce. And 54 percent of all digital orders that day were made through smart phones, the most of any day this year and roughly 30 percent more than in 2017. Social media is also playing…
2019 AI Conference Line-up
Are you are finalizing your 2019 budget? If so, don’t forget to build in a line item for AI conferences. It’s a great way to develop your knowledge, network and even checkout some fun destinations like: Macau or Munich. 11/28/18 AI & Big Data Expo Santa Clara, CA https://www.ai-expo.net/northamerica/ __________________ 1/8/19 Consumer Electronics Show Las…