This afternoon I was checking out vendors leveraging AdWords to reach eCommerce professionals. I combed through the Reflektion site, and was impressed by their case studies with some well known brands. Conversion Rate Improvement: Toms – 3.3% Marmot – 13% Cafe Britt – 18% Check out the full details: http://reflektion.com/category/case-study/ Also, an interesting visual to…
Tag: Brandon McGee
And they’re off! Black Friday, the Super Bowl of shopping, kicks off holiday season
CSONDY, GETTY IMAGES On Thanksgiving Day, the traffic flowing through mobile devices represented 68 percent of all online traffic, according to Salesforce. And 54 percent of all digital orders that day were made through smart phones, the most of any day this year and roughly 30 percent more than in 2017. Social media is also playing…
2019 AI Conference Line-up
Are you are finalizing your 2019 budget? If so, don’t forget to build in a line item for AI conferences. It’s a great way to develop your knowledge, network and even checkout some fun destinations like: Macau or Munich. 11/28/18 AI & Big Data Expo Santa Clara, CA https://www.ai-expo.net/northamerica/ __________________ 1/8/19 Consumer Electronics Show Las…
MOBILE Instagram Talks New Shopping Features And Why It Doesn’t Have A Buy Button – PYMMTS.com
Dealing with friction stands as vital work for any company engaged with eCommerce, as the PYMNTS Checkout Conversion Index demonstrates. It found that, on average, it takes 22.1 clicks to complete an online purchase. As well, the average time it too, to check out from online sites stood at 2 minutes and 25 seconds in the second…
Communitech announces $1 million prize for AI competition
“Using artificial intelligence to solve a worldwide problem could get you a $1 million prize. Saying he wants to capture the imagination of Canadians and unleash a wave of innovation, a Toronto-based tech investor is making the new competition part of Waterloo region’s annual technology conference. David Stein made his fortune in technology after founding…