Callaway turned to AI and a supercomputer to fix your bad golf game

  • “Currently, Callaway offers three different flavors of its AI-designed Mavrik clubs, including the standard version for average players, the Sub-Zero version for high-level and pro-grade players, and the Max edition, which places the emphasis on forgiving mishits over pure ball control and feel.”

With Mavrik line, Callaway offers complete arsenal of AI-generated clubs

  • “Nearly four years ago, collaboration gave rise to Epic Flash, the first driver ever developed with the aid of Artificial Intelligence.
  • For everyday players, it accounted for an average distance gain of 12.9 yards. For Tour pros such as Phil Mickelson, Xander Schauffele and Francesco Molinari, it played a role in more worldwide wins than any other new driver on the market.
  • The new line of clubs hit retail on January 23, and the new Mavrik driver, as well as the other Mavrik clubs are now available on”

Callaway Taps A.I. To Make New Epic Flash Driver

“One particular club I tried a few weeks ago and really liked was Callaway’s Epic Flash, which goes on sale to the public this morning. It’s made with artificial intelligence and machine learning — no fooling. Its Flash Face aims to help golfers get more ball speed for more distance. Callaway engineers bought a $5 million computer to help them design the inside of the clubface, feeding the machine information on what exactly they wanted with respect to ball flight. After cycling through 15,000 iterations of the clubface, the software came up with unique mapping on the inside of the clubface that consists of dozens of seemingly random and subtle ripples flowing from heel to toe.”