“A text analytics tool Regions developed internally in the spring called rVoice consolidates the feedback and uses natural language processing as well as the bank’s institutional knowledge of its customers to derive insights that are organized into a dashboard view. (Chief Digital Officer Andy Hernandez) The Citizens Listens platform, which it built with the experience…
Tag: Citizens
Bankers embrace new guidelines for ethical AI
“‘We are still in early stages,’ said Malcolm Griggs, the chief risk officer of Citizens Financial in Providence, R.I. ‘The work we have done on machine learning, data science and automated processes as tools to help customers and streamline decisions is tested to guard against unconscious bias that would result in unfair treatment or inappropriate…
AI Powers Citizens Bank’s New Millennial-Focused Rebranding Campaign
“Big regional takes a chance by ditching a safe but boring brand message for a young vibe and inclusive theme. New tagline “Made Ready” plays to modern consumers’ nonlinear life journeys and the institution’s AI-enhanced ability to meet their needs. “Today, people move out, but then they move back; maybe they’re in the gig economy…