“India was home to nearly 400 million smartphone users in June 2018—a figure that is expected to surpass the 500-million mark by 2022 according to a recent eMarketer study, mobile devices will account for more than three-quarters (76.5%) of the time that an average Indian consumer spends online. We are no longer moving towards a…
Tag: digital
How Artificial Intelligence is Changing the Landscape of Digital Marketing
“Reportedly, brands who have recently adopted AI for marketing strategy, predict a 37 percent reduction in costs along with a 39 percent increase in revenue figures on an average by the end of 2020 alone. According to a 2019 study by Forrester and Albert, only 26% of marketers are making use of autonomous AI, while…
China’s digital economy rose 18 percent to $3.8 trillion last year
The National Development and Reform Commission has a new agreement with the China Development Bank to offer 100 billion yuan ($14.55 billion) in financial support for the digital push. China’s digital economy rose 18 percent to 26 trillion yuan ($3.8 trillion) last year, equal to a third of the country’s gross domestic product (GDP), according…