Flourish, a startup that aims to help banks engage and retain customers, raises $1.5M

– “A rewards engine designed to incentivize users to save or invest money.
– An intelligent and automated micro-savings feature where users can create personalized rules (such as transferring $15 into a rainy day fund every time their favorite sports team wins).
– A financial knowledge module, where personal financial transactions and spending patterns are turned into a question and answer game.”