What it takes to succeed over the holidays

  • “Online shoppers in the United States spent $122.0 billion online in the 2018 holiday season, according to Internet Retailer research data, a 17.4% increase from the 2017 period.
  • planned to increase their investments compared with the last holiday season, 77% said social media marketing, 62% said retargeting and behavioral remarketing, 61% said email, 61% said search engine optimization, and 58% said paid search.
  • large retailers (those that generate at least $1 billion in total annual revenue) generated a 68% sales increase compared with a typical Monday and Tuesday this year. And smaller retailers, those with annual online sales below $5 million per year, grew their online sales 28% over the two days compared with a typical Monday and Tuesday period, according to Adobe Digital Insights.”


Holiday season is good time to put AI to work for e-commerce (Andy Betts)

Gartner expects that by 2021, early adopter brands that redesign their websites to support visual and voice search will growtheir digital commerce revenue by 30 percent.

Shopping cart abandonment is an industry-wide scourge. It’s estimated that upwards of 70 percent of online shopping carts are abandoned before customers complete their purchases.

there’s a correlation between the lack of enthusiasm CMOs feel for their digital performance and the fact that only 36 percent of global marketing decision makers telling Forrester they use AI.

Yet only 7 percent of Chief Marketing Officers (CMOs) surveyed recently by IBM said that their digital transformation initiatives were exceeding their expectations.

The US Census Bureau pegs Q2 e-commerce sales at $127.3 billion, an estimated 9.6 percent of all US retail sales in the second quarter of this year. Online sales, number of orders and overall traffic to e-commerce sites are all up. On average, consumers spend $114.19 per online order