“According to Rochet, ecommerce makes up $3 billion of L’Oréal’s annual sales, and 50% of its annual growth. Eighty percent of the brand’s content is done with digital in mind.”

https://www.google.com/amp/s/www.adweek.com/brand-marketing/loreal-is-bringing-beauty-online-with-the-help-of-augmented-reality-and-ai/amp/