“Monetate, a Conshohocken-based company whose software personalizes online shopping for customers, announced Thursday that it is being acquired by Kibo, a Dallas-based rival. Kibo, which employs about 265 people, provides cloud-based software for online commerce. In February, it acquired Certona, a recommendation engine that also uses AI to streamline e-commerce sales. Kibo’s client base includes…
Tag: Monetate
Black Friday: Traffic +7.7% / AOV +3.5% / Conversion -11.3%
Wow…this press release is a treasure trove of data on Black Friday, Cyber Monday and the entire shopping weekend for US, UK and Canada. Here’s just a snippet… “In the U.S., 2018 Thanksgiving holiday shopping bounce rates increased by 12 percent from 2017. Additionally, cart abandonment rates increased by 2.6 percent and conversion rates decreased…