WATCH: Why interactive video platform Toch is now betting big on live commerce

  • “Crunching millions of data has made Toch set a course towards live commerce while engaging audience on videos. Live commerce is a term used to denote shopping while watching the content live and the transaction takes place in any live streaming app. For example, if a viewer is watching Avengers on an app, then he can choose to natively buy Avengers merchandise.
  • But did you know that all these key highlights were not curated by a human? It was done through an algorithm that under defined conditions learned what the audience wanted and went ahead to package videos accordingly.”

Toch –