“It found that consumers are most interested in seeing humor- (49%), family- (47%) and value-orientated adverts (43%) over celebrity or athlete-endorsed products and car products, which scored lowest in terms of trust with 20% and 22% respectively. Value-oriented ads jumped up 10% from Nielsen’s last ‘Global Trust in Advertising’ report, which was published in 2015….
Tag: Trust
What would make you trust a robot?
“AAA’s annual automated vehicle survey from March 2019 found that 71 percent of people are “afraid” to ride in fully self-driving vehicles Scientists are trying to get people to trust A.I robots more. How? By having them explain themselves. “In the past, robotics wasn’t closely tied to psychology. This is changing,” says Dr. Hongjing Lu,…
Using an AI Trust Index Stalled Machine Learning & AI Projects
“According to a recent survey by Dimensional Research, nearly eight out of 10 enterprise organizations currently engaged in AI and ML report that projects have stalled due to issues of data quality and model confidence. An AI Trust Index is a FICO-like score for algorithmic vulnerability and risk based on five major AI business risks…