AI eCommerce – IKEA Survey and NLP for Search

“At publishing time, 85 percent of respondents preferred that AI be able to detect and react to human emotions; 75 percent preferred a humanlike AI as opposed to one that was robotic, and 44 percent preferred a gender neutral interface, rather than one that was deliberately styled male or female.” Read full article

“New forms of NLP focus on ‘product awareness’ — identifying the primary product being sought and intelligently discarding (or de-prioritizing) search results that may contain the words ‘white’ or ‘flared,’ but may not be a dress — white flared pants, for example. NLP understands that “dress” is the primary item being searched for, and if something is not a dress, that is a deal-breaker — no matter how many matching qualifiers there may be.” Read full article

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