AI eCommerce News – June 14th

This is the year that Salesforce is inserting its Einstein AI functionality into all of its products. Salesforce Commerce Cloud Einstein now has its share of technology innovations that enable retailers to provide shoppers with personalized, AI-powered experiences that span Web, mobile, social, in-store and more.
There’s a hierarchy of needs that applies to retail commerce customers, noted Dwight Moore, senior director for retail and GTM at Salesforce. They can be summed up as, ‘know me, remember me, make it easy for me, surprise and delight me, and make my life better.’”
It’s no secret that Artificial Intelligence i.e. AI has been touted as one of the biggest things to change the ecommerce industry. Currently estimated by eMarketer to be almost 7.3% of all global sales, the ecommerce industry is using AI to push the envelope. With increasing competition, all e-commerce platforms need to find smarter ways to engage with customers and anticipate their needs.”
CognitiveScale traces its roots to a number of IBM engineers who had in turn worked on Watson, the supercomputer project that works with A.I. and data analytics.  The company offers CortexOS, which is cloud based technology, to leverage data streams across predictive analytics. Those data streams come from customer sources (known as Engage) and employee sources (known as Amplify).  Unstructured data sources come from social media and other sites and sources including mobile apps and call centers.”

“In industries like CPG, brand sales are declining, or at the very least growth is stalling. Many brands are looking to ecommerce, which represents 20 to 40 percent of overall sales in China, to drive sales back to a healthy level. This means brands are relying on ecommerce giants like to help them achieve scale.”

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