Digital Operative Partners with Sentient

With the addition of Ascend to its suite of strategic partners, Digital Operative is now able to implement AI-based CRO tests, an alternative to A/B and multivariate solutions, which will facilitate increased revenue and conversions for clients. Ascend allows marketers to test multiple hypotheses on a website, from small changes like the color of a button to large-scale design and user experience (UX) modifications, and Ascend’s AI evolves the optimal combination of these modifications to achieve the best conversion and revenue results. Features of Ascend include: 
  • The ability to set up multiple experiments at once
  • Single page or multiple page testing options
  • Single page application support
  • The ability to test dozens of ideas, and thousands or even millions of page designs, over a short period of time
  • The discovery of unexpected interactions between elements based on AI, and not on human intellect

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