Digital Operative Partners with Sentient

With the addition of Ascend to its suite of strategic partners, Digital Operative is now able to implement AI-based CRO tests, an alternative to A/B and multivariate solutions, which will facilitate increased revenue and conversions for clients. Ascend allows marketers to test multiple hypotheses on a website, from small changes like the color of a button to large-scale design and user experience (UX) modifications, and Ascend’s AI evolves the optimal combination of these modifications to achieve the best conversion and revenue results. Features of Ascend include: 
  • The ability to set up multiple experiments at once
  • Single page or multiple page testing options
  • Single page application support
  • The ability to test dozens of ideas, and thousands or even millions of page designs, over a short period of time
  • The discovery of unexpected interactions between elements based on AI, and not on human intellect

Infographic: Chatbots & Customer Experience (Blake Morgan)

  • “Some predict that bots are the new apps…Consumers are overwhelmed with apps, and they prefer to converse on the messenger apps they’re already on. If you think about it this is a natural progression, considering that messaging is the root of all mobile communication. 50% of U.S. mobile users haven’t downloaded an app in the last year, but billions of people are already using messaging apps.”
  • “One of the reasons the chatbot has so much potential for businesses is its ability to scale. In 2016, 1.6 billion people used mobile messaging apps. That number is expected to reach 2 billion people, or 80% of all smartphone users, in 2018.” 

Click for full infographic and post.



ai eCommerce News Aug 6, 2017

“Marketer interest in voice search is downright palpable in some circles. Fresh off a tour of client visits in Miami, Dallas, Chicago, Washington, D.C., and St. Louis, 360i’s Belsky reports that ‘every CMO, every vp of marketing and, especially, every ecommerce client is asking about this subject first and foremost. And they have three questions. ‘What should I do to prepare for when voice is the driver of ecommerce?’ The second one is, ‘What content do I have to think about to increase my chances to be the preferred answer with these devices?’ And, ‘Will all my search budget one day migrate onto these devices?’ There’s not obvious answers to any of these questions. Being early to all of this means you get the spoils.’”
“It’s time to talk cash. The research shows consumers are ready to spend real money while interacting with a chatbot. On average, millennials (26 to 36 years old) would be willing to spend $618 via a chatbot… According to the study, One in five (21%) UK consumers would consider purchasing goods and services from a chatbot.’ This is a goldmine for ecommerce businesses looking for new ways to attract, entertain, and monetize an audience. It’s no wonder giants like Walmart are using AI to enhance a shopping experience, and it’s just the beginning.”
“The answer lies in the reliability of retailer data. McClure explains that this was one of the first problems the company encountered. “One retailer might give us amazing data and another could give us the same set of products but with awful data,” he said, continuing, “We use a text based classification tool, training various models with both positive and negative examples…However, he does note, when discussing the calculation of customer lifetime value, that “having your data in the right format” is key. As retailers seek to improve their data infrastructure and use reliable data, the machine learning part is much more achievable.”

Payment processor PayPal (PYPL) has participated in a $5.27 million financing round for e-commerce technology firm Cloud IQ. Cloud IQ has developed an online platform to help websites more efficiently convert visitors to paying customers. PayPal is beginning to increase its investment pace in new technologies and startup companies, something with which I strongly agree, as the financial services industry continues to evolve at an increasing pace.

Linnworks Infographic: 6 Lucrative Ways to Use Big Data in eCommerce

I’d like to share this infographic produced by Linnworks titled “6 Lucrative Ways to Use Big Data in eCommerce.” They’ve done a really nice job and the content is well written. The only potential gap is the fact that they don’t mention the importance of AI (artificial intelligence) and the role that it plays in leveraging big data to accomplish the 6 goals. You’ll notice that both retailers (Amazon and Walmart) and every company generating the data (Google, Facebook, YouTube, SnapChat) are all of the forefront of developing and implementing AI technology. The power and the lift is generated by combining AI + Big Data.