DVF – AI Driving 400% Higher Conversion

Check out this article on PYMNTS.com to see how Diane von Furstenberg is utilizing AI to drive eCommerce conversion improvement on mobile through improved personalization. Save this data point for your next business case.

“The conversion rate for mobile shoppers that engage with the AI tool is 4.3 percent. That rate may not sound amazing, but according to Araujo, that is about 400 percent higher than mobile conversions for shoppers who don’t interact with it.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s