DVF – AI Driving 400% Higher Conversion

Check out this article on PYMNTS.com to see how Diane von Furstenberg is utilizing AI to drive eCommerce conversion improvement on mobile through improved personalization. Save this data point for your next business case.

“The conversion rate for mobile shoppers that engage with the AI tool is 4.3 percent. That rate may not sound amazing, but according to Araujo, that is about 400 percent higher than mobile conversions for shoppers who don’t interact with it.”

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