How to be Competitive in eCommerce (2018) – CIO Review

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  • “Personalized Experience: The age of information overload has provided the firms with the opportunity to inform themselves about the exact desires and demands of their customers. The expectation in such an instance is that the firm will be able to create unique personalized experiences that will enhance and improve customer experience.
  • Sensory Search: With an increase in visual social platforms like Instagram and Pinterest, there has been a transformation in the eCommerce industry in terms of demand for the capability of panoptic search. There’s also a surge of popularity for voice search, and firms should include both these capabilities to boost their site visit.”
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