At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands.
50% of retailers have mobile voice search on their roadmaps for 2018, a massive increase from sub 1% in early 2017.
The majority (60%) of online traffic now comes from mobile devices, but this traffic accounts for only 16% of conversions.
Retailers surveyed see voiceas a way of increasing conversion rates from mobile with currently 80% of items from carts abandoned.
A large majority of consumers (83%) believe using voice technology makes it easier to find and discover products. Even more, 89%, said voice makes searches faster.
Mobile voice search, which takes advantage of the natural synergy between smartphones and voice, is currently on the tech roadmap for 35% of respondents, but that will increase to 60% by the end of 2018.
