Image Credit: Getty Images These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience “Steinberg claims that the AI and data-based processes generate up to 1600 percent higher rate of returns compared to generically targeted marketing. While traditional lookalike targeting creates broad nets for targeting—like women between 16 and 50…
Month: November 2017
Augment Partners with Cognitive Marketing Agency AIQ to Deliver AI-driven Marketing Campaigns
Augment Partners with Cognitive Marketing Agency AIQ to Deliver AI-driven Marketing Campaigns “We plan to work hand-in-hand with big brands and retailers to educate them on what’s possible using AI, and then build practical marketing programs to leverage the shopper data that either currently goes unleveraged, or doesn’t yet exist, to drive more brand sales….
Voice AI Company Voysis Launches Independent Commerce Platform for Retailers and Brands – MarTechSeries.com
Voice AI Company Voysis Launches Independent Commerce Platform for Retailers and Brands At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. 50% of retailers have mobile…
How to be Competitive in eCommerce (2018) – CIO Review
Image credit: cioreview.com How to be Competitive in eCommerce (2018) “Personalized Experience: The age of information overload has provided the firms with the opportunity to inform themselves about the exact desires and demands of their customers. The expectation in such an instance is that the firm will be able to create unique personalized experiences that…
Quantum Leap in Quantum Computing from IBM
Image: Adobe Stock IBM Adds 2 New Processors to Quantum Computing Ecosystem “Quantum computing ‘is going to change everything,’ McGregor noted. ‘It’s the type of solution we need for AI because it’s an exponential leap in processing performance,’ he said, ‘and we need that for AI solutions, especially for on-premises solutions.’”