“Use data to fuel AI solutions: Customer profiles and data drive on-target holiday themes and messaging for high-performance marketers who use AI, such as Amazon’s “customers who bought this item also bought” feature. Machine learning is behind the suggestions-data pattern recognition uses past customer actions to predict future purchases. If you haven’t already put your data to work in this way, now is a great time to start. AI can also help you address abandoned carts and manage win-back campaigns. Make sure AI is working hard for you this year.”
