35% of Amazon Revenue is from Cross-sell and Upsell

“Amazon has reported that upselling and cross-selling makeup to 35% of their total annual revenue. To say that a personalized experience and contextual content recommendations are an integral part of modern e-commerce would be an understatement  — effective upselling and cross-selling is how today’s e-commerce platforms remain profitable and continue to grow.”

https://www.google.com/amp/s/www.martechadvisor.com/amp/articles/seo/why-aipowered-search-and-recommendations-are-key-to-ecommerce-success/

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