“According to a recent study by Voicebot.ai, 47.3 million Americans, or nearly one in five, now have access to a smart speaker. That’s a lot of people asking voice assistants for directions, recipes, jokes, music and, increasingly, to make purchases. Of those 47 million who own smart speakers, 57% have made a purchase using that speaker.”
“Our own recent research showed 55% of shoppers said they like purchasing through voice-activated devices,” El-Arifi says.
“According to a recent study by ReportLinker, 31% of consumers list privacy concerns as the main drawback to owning a smart device. But at the same time, 90% of smart speaker owners wish their devices could do more, suggesting that the best way to stave off privacy concerns is to add value.”
For ecommerce brands, the race is on for top spots in voice search