47.3 million Americans now have access to a smart speaker

“According to a recent study by Voicebot.ai, 47.3 million Americans, or nearly one in five, now have access to a smart speaker. That’s a lot of people asking voice assistants for directions, recipes, jokes, music and, increasingly, to make purchases. Of those 47 million who own smart speakers, 57% have made a purchase using that speaker.”

“Our own recent research showed 55% of shoppers said they like purchasing through voice-activated devices,” El-Arifi says.

“According to a recent study by ReportLinker, 31% of consumers list privacy concerns as the main drawback to owning a smart device. But at the same time, 90% of smart speaker owners wish their devices could do more, suggesting that the best way to stave off privacy concerns is to add value.”

https://www.clickz.com/ecommerce-brands-race-voice-search/216915/

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