“A new report from VoucherCodes.co.uk and WBR Insights has revealed that over 90% of retailers expect to have Artificial Intelligence (AI) or virtual assistant technology operating in-store and online within the next five years.
In a report interviewing 200 senior executives at major UK and French retailers, VoucherCodes.co.uk has revealed that retailers are investing in AI, Virtual Reality (VR) and geofence technology to drive footfall in-store and drive continued sales growth online.
Other top priorities included:
• 37% of retailers confirmed that they had invested in Virtual Reality technology over the last 12 months
• 38% have already introduced virtual assistants and 53% are planning on doing so
• 44% of retailers surveyed offer AI powered chatbots to help shoppers; 54% are planning to in the next five years”