Build, buy, or both? The AI implementation conundrum – Pedro Alves, Ople

“Let’s assume you are in ecommerce, and you’re interested in predicting the likelihood of a customer checking out her shopping cart. If you are making the prediction based on factors like the previous purchase history and time spent on site, you will get a reasonable outcome. But if you are looking at factors like the number of red cars on the street at the time or the number of windows in your office, you will never get a reliable answer.

This example is somewhat extreme, but the point is that AI is not magic. Moreover, it requires your expertise because the answers to what matters are often industry- and even company-specific. In other words, you need to rally your teams and figure out the questions and answers you seek before embarking on any AI venture.”

https://www.google.com/amp/s/venturebeat.com/2018/10/01/build-buy-or-both-the-ai-implementation-conundrum/amp/

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