“A real-world example of this is the retail movement toward anticipatory shipping, where products can be proactively shipped to warehouses near customer locations in anticipation of their next order, creating a virtuous cycle of customer loyalty and consumer intelligence.
By combining the power of human expertise with advanced AI, successful firms are also developing highly personalized solutions around individual customer preferences and identifying trends to predict products that will be relevant to customers.”
www.fortune.com/featured/ACatalystForTheNextGenerationOfBusinessGenpact2018