Bad UX is costing e-commerce businesses nearly $1.5 trillion globally

This is a key focus that is being recognized by the industry and brands as a whole, with customer experience consultancy, Walker, revealing that, by the year 2020, customer experience will overtake price and product as the key brand differentiator.

Permanent uplift in conversion is a by-product of improving the user experience, which leads very neatly to the question that every e-commerce team should be asking: What is a good UX worth and how much does bad UX cost? A study by Momentum Design Lab back in 2014 found a good user experience is estimated to add between $500m and 1.4bn to the earnings of industries like retail and insurance.

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