Increase conversion rate by almost 40 percent for products in categories which have 3D

According to the Cappasity 3D imaging market research, 82 percent of visitors to the product page activate the 3D view, and 95 percent of respondents prefer an interactive 3D representation to video playback. So, it does not come as a surprise that 3D product imaging allows for significant increase in key metrics like conversion rate.

“We managed to increase conversion rate by almost 40 percent for products in categories which have been 3D digitized by Cappasity and have been clicked and viewed by visitors,” says Andreas Schmeidler, Chairman of TSUM. “3D is the technology that allows us to be innovative and differentiate from our competitors and we are seeing stronger customer engagement.”

https://www.google.com/amp/s/venturebeat.com/2018/10/09/why-3d-technology-is-a-must-have-for-ecommerce/amp/

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