(Pixabay / mohamed_hassan Image)
“Subscription commerce is particularly ripe, especially that focused on product curation and sampling. The frequent repeat nature of a subscription service lends itself particularly well to AI. Your steady stream of preference data is all the fuel it needs to generate smart recommendations.
In this regard, Stich Fix is ahead of the curve using a combination of data sources including Pinterest board image scanning, style quizzes, textual customer feedback, and more. Its AI-driven recommendations are then passed onto a human stylist for final approval and the personal touch – a note to the subscriber. It’s not hard to see how the Stitch Fix approach could be applied to other verticals. ”