“As is clear from the chart above, online shopping is shattering ceilings. And the disruption runs deeper than productivity, says Stern’s Kleinberger.
- Big-box stores also aren’t aligned with how younger consumers shop, he says. In a March 2017 eMarketer survey, 78% of 18-29 year-olds said they prefer to shop online.
- Online shopping has only 9% of the overall retail pie, but some product categories have seen much greater penetration. Amazon has about half the market share for print books, toys and baby products, for instance.”