Google Makes AI Dominant In Niche Categories For Search

“Brands running organic search strategies on Google should closely tailor the content to their niche market because that’s how the search giant helps marketers pinpoint the messages that satisfy the query. It’s called automation through machine learning and artificial intelligence, a Searchmetrics study released this week explains.

E-commerce sites are still high in the query results despite the fact that more images sometimes make pages load more slowly.

The Searchmetrics ranking factor study for 2018, which analyzed 4,000 keywords on, identifies the type of content the search engine considers the most important and then serves that content high in the search results for eight niche categories that include weight loss, travel destinations, furniture, and financial planning.”

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