Sales gains of 6-10 percent, a rate two to three times faster than other retailers

Ecommerce continues to grow at an incredible rate, especially with 51 percent of Americans now choosing to shop on their computer or phone from the comfort of their home. Retailers that have implemented personalization strategies see sales gains of 6-10 percent, a rate two to three times faster than other retailers, according to a report by Boston Consulting Group(BCG).

https://independentretailer.com/2018/10/21/getting-up-close-and-personal-with-ai-technology/

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